About Us

Earl Projects is an Australian, family owned investment business with a particular focus on, and passion for, residential property development. We have developed multi-residential and mixed use properties, both independently as well as in collaboration with joint venture partners.

We are based in Melbourne but focus particularly on properties in Hobart, where founder Claire Earl was born and raised.

Claire and Geoff Earl began investing in, and developing property in London in 2009 where they were based at the time. After relocating to Melbourne in 2016, Claire's focus was drawn to her home town of Hobart, because of its raw beauty, its increasing vibrancy as well as a quiet yearning for connection with her roots. 

Inspired by Alain De Botton’s The Architecture of Happiness, our mission is to create homes that are a joy to live in. Our endeavours to achieve this begin with selecting only prime locations, highly connected to amenities but also offering abundant green space for residents. Soulless tower blocks are not for us! 

Naturally, our design briefs prioritise providing an uplifting outlook from living areas and this is achieved primarily by either designed or borrowed views over green spaces. We also insist on optimising views and natural light to every space, by way of careful space planning, use of glazing and generous ceiling heights.  Sensitive and elegant landscaping to create uplifting outdoor spaces is the final essential element of our development philosophy.

Highly detail focused, Claire enjoys the iterative and collaborative process of designing a home from scratch and every decision from the smallest floor-plan tweak to the selection of each material is given careful consideration. 

We are passionate about securing our Earth’s future, and ensuring future generations can enjoy a more symbiotic relationship with it than we do today.

This guides us in choosing between investments, selecting construction materials, and in making design and landscaping decisions.