Earl Projects is an Australian family owned investment business. We invest primarily in property and have also developed multi-residential and mixed use properties, both independently as well as in collaboration with joint venture partners.
We are based in Melbourne but focus particularly on properties in Hobart, where Claire Earl our managing director grew up.
Claire and Geoff Earl began investing in property in London in 2009 where they were based at the time and started Earl Projects (previously known as GCCE Investments) in 2016 after relocating to Melbourne.
Inspired by Alain De Botton’s The Architecture of Happiness, our mission is to create homes that are a joy to live in. Our endeavours to achieve this begin with selecting only prime locations, highly connected to amenities but also offering abundant green space for residents. Concrete tower blocks are not for us!
Naturally, our design briefs prioritise providing an uplifting outlook from living areas and optimising views and natural light to every space. Detail focused, we insist that floor-plans work harmoniously with all design elements from ceiling heights to window frames and door jambs to achieve a sense of calm and beauty. Considered landscaping and uplifting outdoor spaces are the final crucial element of our development philosophy.
We are passionate about securing our Earth’s future, and ensuring future generations can enjoy a more symbiotic relationship with it than we do today.
This guides us in choosing between investments, selecting construction materials, and in making design and landscaping decisions.